Well hello there and welcome to Organic Soak! I'm the founder, Nancy Daiutolo, and am here to share my story and hopefully inspire others who want to create products that help themselves and others!
As a teen, I struggled desperately with my skin. I suffered from psoriasis and eczema, and once I hit adolescence, a SERIOUS case of oily skin and acne. As a result, I developed an obsession with any new skin care product on the market that claimed it would give me perfect, smooth, gorgeous skin.
None of them worked for me.
By the time I'd reached high school, I'd managed to get my skin somewhat back in order, using a combination of diet, natural products (sorry mom, it was me who kept using up all the eggs), and concoctions I'd find in my latest edition of Seventeen Magazine. I learned as much as I could about skin, pores, nutrition, alkaline vs acidic solutions - you name it. If it had to do with the epidermis, I knew more than the average joe about it.
When it came time for me 'do something with my life', I ended up going to college for business and marketing. I earned a degree back in 1997, and started my journey in a software company FILLED with all kinds of creative tech geniuses. I loved it. I thrived in the fast paced, cutting edge environment. Pitching new products, marketing to new territories, strategizing, positioning - it was craaaazy fun. But the skin care bug never truly left me.
Eventually I got married, started my family, and ended up taking some time off from the frenetic corporate world. I decided to take my skin care interests to the next level by going to back to school for cosmetology and esthetics. I loved it. So much that I even taught it for a few years. I learned SO MUCH MORE about skin and product ingredients. And with a license, I was able to take my 'home concoctions' to a whole new level!
Shortly after the birth of my second child and a particularly severe resurgence of psoriasis that seemingly no on the shelf product could soothe and I had to resort to steroids ... again, I had a flash of insight. Because of my skin conditions, I've been passionate about learning all I could about skin, hair, product ingredients, natural solutions, diet, mindset, and more. I hold a professional license to provide services and also teach about hair and skin. And I'm also a marketer by trade. The answer (and my purpose) couldn't be more clear - it was time to create products of my own! There are SO MANY of us out there struggling with these skin conditions resulting from autoimmune disorders. It's time I not only helped myself, but gave back and helped others, too.
But I didn't want to stop at just making soothing, non-irritating skin safe products. There were already products like it on the market, and I found them to be overly earthy, bland and/or with no scent at all. I wanted to smell like unicorns and rainbows, and I wanted the products I created to also LOOK beautiful too. Let's face it, when you're dealing with autoimmune disorders resulting in nasty skin conditions that cause your skin to be red, inflamed, peel, flake off and do other unpleasant things, the last thing you want to do is open a sterile looking container and slap some dirt-like smelling gunk on it. Trust me, having something gorgeous and feminine (and maybe even a little sassy) to remedy the not-so-great-for-the-self-esteem flares can work wonders. So I developed products that encompasses all of those things - natural, healthy for the skin and environment, gorgeous, indulgent, and luxurious. And that's how Organic Soak came to be. It's so good, that even people WITHOUT any skin conditions at all love them and use them regularly!
Organic Soak specializes in handmade, all natural products. Some even certified organic. I've custom formulated most of this product myself, and what I don't make needs to pass MY strict standards before it gets the OS stamp of approval. I strongly believe that things that are good for you CAN lather, be luxurious, and smell even more amazing than the synthetic chemically-infused junk out there today. And it doesn't need to cost a fortune either!
I think we all want to do better, skin conditions, skin and hair obsessed or not. And by incorporating a better alternative into the products we use on the largest organ of our bodies (our skin), we're doing just that.
Self care is important. Doing what you love is important. If I can impart any wisdom from this journey I've been on, it's to never give up on your dreams, don't take no for an answer, and always give back when you can.
Lather on, my friends!